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Using Candidate Personas to Attract New Talent

Posted on Aug 28, 2015 | 0 comments

by Drew Fortin   I’ve been in marketing roles for companies big and small, in roles big and small, targeting mostly businesses big and small for more than 10 years. A good portion of my career was focused on marketing to marketers (say that 10 times fast) where my tactics had to be super tight, unique, and engaging. A good marketing strategy starts with really knowing your buyers. The difference between good and great buyer personas is...

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Unless You’re a Boring Company, Don’t Have Boring Job Descriptions

Posted on Aug 26, 2015 | 0 comments

by Matt Poepsel, PhD   Have you ever had that feeling that something just wasn’t quite right? That happened to me this morning when I was walking down the hallway of the Executive Conference Center at Babson University. As I headed toward the café for a quick morning scone, I saw an oncoming student in gym clothes. He was a huge, dour fellow who had clearly just finished a workout. No scones for this guy. As I prepared to eat some wall, I...

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Dropping the Baton: 10 Succession Planning Mistakes That Will Wreck Your Business

Posted on Aug 24, 2015 | 0 comments

by Matt Poepsel, PhD   It started out as a typical summer evening. My family and I were making the arduous trek across the street to my in-laws’ house for dinner. We were halfway across the yard when my 14-year-old son quietly asked me, “Hey, Dad…wanna race?” His query took me back to a similar summer night some 30+ years ago when I had issued the same challenge to my father. He obliged, and I’ll never forget the sense of pride and...

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5 signs that you need a personnel shake-up

Posted on Aug 21, 2015 | 0 comments

by Drew Fortin   You may have great people. With great experience. But they may not be in the right jobs. Getting along doesn’t always translate into getting it done, and time spent thinking should always be offset heavily with time spent doing. Workforce challenges can often disguise themselves as business challenges, so take a hard look at your people and at the following 5 signs that you may need a personnel shake-up.     1....

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Pushing People to Their Limits. Is Amazon Wrong?

Posted on Aug 19, 2015 | 0 comments

by Drew Fortin   The recent New York Times article which calls attention to the grueling culture at Amazon has led to a band-wagon of comments slashing Jeff Bezos and his company for churning and burning its workforce, overextending its people, and essentially knocking them down if Amazon is not part of every fiber of their being and minute of their lives. HR representatives at Amazon describe the hard culture as necessary, “When you are...

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Wanted: Square Peg to Solve Business Problem

Posted on Aug 17, 2015 | 0 comments

By Drew Fortin You can’t turn a screw with a hammer. Well, it’s possible, but it’s definitely inefficient and not the best tool for the job. Similarly, you can’t solve your business problems unless you have the people with the right aptitudes and behaviors to solve them. For instance, maybe your sales have dipped because the market has changed and you need sellers who are more like hunters than farmers. Or, maybe your company just went through...

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Quantum Health Uses the Predictive Index to Manage Explosive Growth

Posted on Aug 13, 2015 | 0 comments

by Drew Fortin Jayne Gest of Smart Business recently interviewed Kara Trott, Founder and CEO of Quantum Health about the exciting growth the company is seeing in her article, “Kara Trott and Quantum Health Juggle High Growth with a Strategic Approach.” In the piece Trott explains that they have always had a growth rate of 30 percent or higher, and doubling their workforce isn’t uncommon. For example, Quantum Health had approximately...

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Cast a wider net

Posted on Aug 7, 2015 | 0 comments

By Drew Fortin Increase your odds of finding the right person. When it comes to finding top talent, the competition out there is fierce. You have to be resourceful, compelling and ready to pounce if you have any hope of landing sought-after candidates. Or you could take another tack and stay out of the fray all together. In the July 7, 2015 issue of Forbes.com, writer Puneet Mehta explains how he tried a new strategy in his piece, How We...

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Feeding the Needs of Coworkers. And Teenagers.

Posted on Aug 5, 2015 | 0 comments

By Matt Poepsel Truth be told, I’m not much of a cook. As such, making dinner for three teens would seem to be a challenge enough, but it’s therapy-inducing fun when you consider their specific culinary preferences. My 16-year-old daughter has been a vegetarian for just over a year. This, despite the fact that she hates veggies, tofu and pretty much anything vegetarians are supposed to eat. My two younger carnivores are no better. My son...

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The Chain Reaction Set off By Bad Hires

Posted on Aug 3, 2015 | 0 comments

by Drew Fortin   The objective of any recruiting and hiring strategy is to get the right butts in the right seats. I know…obvious…but efficiently and successfully executing on that strategy to fill open positions is anything but obvious or easy. So why does it feel like hiring and onboarding strategies are an after-thought in so many companies? It’s as if those components have no bearing on the success of a business plan or strategy. In...

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