PI Worldwide's Selling Skills Assessment Tool (SSAT) has been proven to quantify the needs of both sales teams and individuals accurately. Through the results of the SSAT survey, specific areas where sales performance improvement is needed are identified, allowing for sales education programs and individual coaching initiatives to be tailored to the needs of the participants. By focusing sales education on the specific areas that need improvement, participants can enjoy immediate results.

When sales testing is performed before sales training initiatives are launched, the results of the Selling Skills Assessment Tool (SSAT) provide an objective view of sales strengths, sales skills and areas that need improvement.

The Selling Skills Assessment Tool (SSAT) consists of 25 targeted survey questions designed to assess the five critical selling skills that are essential to all sales processes, including:

· Open - the ability to handle early objections, manage expectations of the client, build credibility and earn the client's trust.
· Investigate - the skills needed to assess a situation in order to uncover the client's specific needs accurately.
· Present - the ability to apply specific solutions to the client's situation through by articulating the value of your solutions to the client and by effectively differentiating your solutions from your competitors' solutions.
· Confirm - the ability to win business by gaining client agreement, even when the objections and competing priorities of multiple decision makers need to be considered.
· Position - the ability to build strong, life-long customer relationships that result in improved levels of cross-selling and increased referral business along with other aspects of effective customer relationship management.

Sales skill testing results are provided in the form of 3 reports that include:

· A statistical evaluation of the five core areas
· A summary of each sales division/team in comparison to the entire sales force
· A comparison of each sales person's results to those of the division/team and the entire sales force

When SSAT sales testing is repeated after completion of the client's sales training program, sales management receives the added benefit of a quantitative evaluation of the effectiveness of the sales trainer and sales training for the group as a whole and for individual training participants.