PI Worldwide's Sales Skills Assessment Tool (SSAT) is invaluable for identifying specific selling strengths and weaknesses of your sales team members. Effective assessment of sales skills requires the accurate capture of quantifiable data that sales management can use to evaluate the needs of the group, the division and the individual sales team members. SSAT has been proven to accurately quantify and diagnose the sales and judgment skills of each sales team member as well as those of the group so that sales training programs can be developed to target the specific needs of the individual and team for peak performance.

The SSAT measures the five core sales skills required for customer-focused, consultative selling:

· Open - examines building trust and credibility, handling early objections and managing client expectations.
· Investigate - examines accurate situation assessment and uncovering the client's needs.
· Present - focuses on linking your capabilities to the client's situation by articulating the strategic value, differentiation and appropriateness of your solutions.
· Confirm - looks at the ability to handle objections, gain agreement and win the business, even in situations where multiple decision makers are involved.
· Position - focuses on building customer relationships for life, leveraging cross-selling opportunities, taking advantage of referrals and overall customer relationship management.

The SSAT is available in many different versions to provide effective sales skills assessment across various sales positions and industries. Additionally, PI Worldwide offers custom versions on request. Regardless of which version is used, members of your sales force can complete the sales assessment test in a matter of only 25 to 30 minutes.

Every completed sales assessment is submitted to the PI Worldwide Central Processing Center to maintain quality assurance of the results. Once all of the assessment tests have been completed, the manager receives the results presented within three data groups:

· Executive Summary
· Group Information
· Individual Reports

In addition to quantifying the improvements needed to create effective sales force training, the SSAT sales skills assessment can also help determine the effectiveness of your sales training program by having participants repeat the sales assessment test at 6 months and again at 1 year after training has been completed.