Our Customer-Focused Selling (CFS) program uses the data captured from the Selling Skills Assessment Tool (SSAT) along with our understanding of your business goals to place emphasis on the specific areas identified as most in need of improvement for your sales team - not someone else's. The result is a highly focused, highly interactive sales training program that targets the core competencies needed for effective consultative selling to yield immediate and lasting improvements in sales performance, sales team productivity and sales management effectiveness.

Customer-Focused Selling is a consultative sales process that puts the needs of the customer first. It is a solution-based approach that involves actively working with customers in an environment of two-way communications and earned trust. When a sales team's consultative sales skills are properly developed and applied, this highly effective sales technique has been proven to:

· Increase sales volume
· Improve close ratios
· Enhance cross-selling opportunities
· Increase levels of repeat business and referrals

The end result is not only to improve sales performance, but to increase productivity due to more efficient use of your sales team's time.

The curriculum of PI Worldwide's unique CFS sales training program uses adult learning theory and real-world applications to ensure maximum retention of what is learned. Training methodologies include client scenarios, group discussions, targeted learning exercises and self-assessment exercises. Workshops may also include videotaped learning exercises to transition participants from "knowing" to "doing." The sales techniques learned in the program are designed to be used every day - not once and then forgotten. As a result, participants see how effective these sales tools are and come away from the program enthusiastic and eager to apply their new knowledge to their own customers and prospects.

Customer-Focused Selling is a proven technique that involves selling smarter. Because PI Worldwide's unique and highly interactive sales force training programs are specifically tailored to the needs and competencies of your sales team, performance and productivity results are immediate, measurable and long-lasting.